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<p>Following the rollout of Meta's <a data-i13n="elm:context_link;elmt:doNotAffiliate;cpos:1;pos:1" class="no-affiliate-link" href="https://www.engadget.com/ai/metas-chatgpt-competitor-includes-conversational-voice-chat-and-a-social-feed-164735307.html">standalone AI application</a>, Mark Zuckerberg has provided further insights into the company's future plans for monetizing its generative AI assistant. During the first quarter earnings call, he mentioned that there might be opportunities for Meta AI to display ads and product suggestions, alongside the possibility of a subscription model for users seeking a more “premium” experience.</p>
<p>"There is a significant potential for showcasing product recommendations or ads, as well as a premium service for those wishing to access additional capabilities or intelligence,” Zuckerberg noted.</p>
<span id="end-legacy-contents"></span><p>He emphasized that currently, Meta is focused on increasing the usage of Meta AI. (He remarked just yesterday that Meta AI had reached nearly 1 billion monthly users.) “We’re dedicating ourselves to scaling and enhancing engagement for at least the next year before fully pivoting to revenue generation in this space,” he added.</p>
<p>Zuckerberg's remarks — coming merely a day after the introduction of the standalone AI app — highlight the significance of the assistant to Meta. The Facebook founder has repeatedly expressed his ambition for Meta AI to become the world's most widely used AI assistant, mentioning on Wednesday’s call that the standalone app would be crucial for attracting users in the United States.</p>
<p>Meta’s approach to monetizing the assistant closely resembles its strategy with Threads, which recently began <a data-i13n="elm:context_link;elmt:doNotAffiliate;cpos:2;pos:1" class="no-affiliate-link" href="https://www.engadget.com/big-tech/meta-expands-ads-to-threads-users-in-over-30-countries-150535654.html"></a> testing ads this month after amassing hundreds of millions of users. On the topic of Threads, Zuckerberg also shared that the text-centric platform has now reached 350 million monthly active users, with a 35 percent increase in time spent over the past six months, attributed to improvements in the company’s recommendation systems.</p>
<p>During the call, Meta’s CFO Susan Li indicated that the company is also experimenting with its Llama model to enhance Threads’ recommendations, noting that incorporating the large language model has resulted in a 4 percent rise in user engagement. “It's still in the early stages, but this year will focus significantly on deploying this for various content types, including photos and videos,” she remarked.</p>
This article originally appeared on Engadget at https://www.engadget.com/social-media/meta-is-a-mulling-ads-and-a-premium-version-of-its-ai-assistant-mark-zuckerberg-says-225202560.html?src=rssLet me know if you need any further adjustments!
