A New Chapter: Tim Cook Passes the Torch at Apple
Dear Apple Family,
For the past decade and a half, my mornings have blossomed with the special connection we share. Every day, I delve into a tapestry of emails from Apple enthusiasts around the globe, each message a vibrant thread that weaves together our collective journeys.
You’ve brought me into your lives—sharing extraordinary moments that highlight the impact of our technology. From the heartfelt stories of a mother’s recovery thanks to her Apple Watch to the thrilling exhilaration you felt capturing an epic selfie at a mountaintop, your experiences remind me daily why we do what we do. While I’ve cherished your gratitude, I’ve also appreciated your constructive critiques when we’ve missed the mark.
Each email embodies the essence of humanity, fueling my commitment to push boundaries for our community. I find myself in a state of profound gratitude, fortunate enough to lead a company that doesn’t just create products but inspires dreams and uplifts lives in ways that often defy explanation. It’s been a true honor.
Today marks a significant milestone in my journey with Apple. Over the next few months, I will transition to a new role as executive chairman, officially stepping down as CEO this September. As I prepare for this next phase, I’m excited to announce that John Ternus will be stepping into the role of CEO—an individual whose brilliance has been a catalyst for our beloved products for the past 25 years. John’s obsession with detail and relentless pursuit of innovation make him the ideal leader for this pivotal moment in Apple’s history.
John embodies our core values; his understanding of who we are and what we represent is both profound and inspiring. I have every confidence that under his leadership, Apple will soar to new heights, bringing forth innovations that will continue to delight and inspire you. I can’t wait for you to witness his vision in action.
This isn’t farewell. Instead, I want to take this time of transition to express my heartfelt gratitude—not just on behalf of Apple, but from me, Tim. Growing up in a rural community and now serving as the CEO of such an iconic brand has been nothing short of magical. Thank you for your unwavering support, for the friendly exchanges we’ve shared on the street and in our stores, and for your enthusiasm when unveiling new products. Most importantly, thank you for believing in me as I’ve endeavored to lead a company that places you at its heart. Each day, as I’ve sought to enhance your experience, you’ve made mine infinitely richer.
Thank you.
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