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Hightouch, a startup specializing in customer data-syncing and analysis, acquires HeadsUp

“Hightouch Acquires HeadsUp: A Game-Changing Move in the Customer Data-Syncing Industry”

In a groundbreaking announcement, customer data-syncing startup Hightouch revealed its acquisition of HeadsUp, marking a significant shift in the industry. This strategic move brings together two cutting-edge companies with the common goal of revolutionizing customer data management. With the addition of HeadsUp co-founder Earl Lee to the Hightouch team, the startup is set to embark on a new chapter focused on the development of Customer 360, a product utilizing AI and machine learning to empower clients in their management and collaboration of customer data.

Before the acquisition, HeadsUp had garnered support from investors like 645 Ventures and achieved notable success, aiding growth teams at prominent product-led growth companies. On the other hand, Hightouch had recently achieved a valuation of $615 million, solidifying its position as a leader in the industry. Hightouch’s co-founder, Josh Curl, emphasized the company’s expansion into areas such as Customer 360, aligning with HeadsUp’s mission and propelling the combined entity to new heights of innovation.

The collaboration between Hightouch and HeadsUp signifies an exciting transformation in the field of customer data analysis and syncing. Lee’s expertise in developing data analytics strategies and his vision for enabling organizations to harness the full potential of their data will undoubtedly drive the newly combined company to unparalleled success. With a shared long-term vision and complementary strengths, the merger promises an era of unparalleled advancement and innovation in the customer data-syncing landscape.

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