Samsung’s Bold Debut: What to Expect from “The First Look” at CES 2026
As CES approaches, the spotlight shines brightly on Samsung, the unrivaled heavyweight of the consumer tech arena. With giants like Apple, Google, Microsoft, Meta, and Amazon largely absent or pulling back, Samsung stands poised to showcase an impressive lineup that spans everything from cutting-edge smartphones to futuristic refrigerators and innovative AI solutions. This year, however, Samsung is shaking things up by kicking off the event with a Sunday night presentation instead of its traditional midday Monday keynote, promising an exciting start to CES 2026.
In anticipation of the event, the tech titan has been releasing teasers and updates, building excitement around some of their anticipated unveilings. One such revelation viewers are hoping to see is an update on the much-awaited Ballie robot—a crowd favorite from past shows that has yet to fulfill its projected 2025 release.
How to Tune In to Samsung’s “First Look”
Mark your calendars for January 4, 2026, at 10 PM ET! Samsung’s presentation will be live-streamed from the Wynn Hotel in Las Vegas, and there are multiple platforms where fans and tech enthusiasts can catch every moment. Viewers can watch through the Samsung Electronics official YouTube channel, the Samsung Newsroom, or via Samsung TV Plus.
Highlights to Anticipate at CES 2026
Leading the presentation will be TM Roh, CEO of the Device eXperience (DX) Division, who will share Samsung’s vision for the year ahead. Expect insights into innovative, AI-driven customer interactions, fundamental to Samsung’s future strategies. Joining him will be SW Yong, President and Head of the Visual Display Business, and Cheolgi Kim, Executive Vice President and Head of Digital Appliances, to present their business perspectives for 2026.
Samsung has adopted a playful “Advent calendar” approach in its marketing, revealing bits and pieces leading up to CES. While specifics remain under wraps, we know that the company plans to introduce new micro RGB TVs, boasting sizes between 55 and 115 inches, along with a lineup of Bespoke AI-integrated appliances that promise to enhance daily life.
Additionally, tech aficionados can look forward to the debut of two new audio marvels: the Music Studio 5 and 7 speakers. Plus, the spotlight will also shine on the latest Freestyle+ portable projector, adding to Samsung’s diverse array of products aimed at modern living.
For gamers, the anticipated Odyssey gaming monitor, featuring a groundbreaking 32-inch glasses-free 6K display, is sure to generate buzz. Alongside this, newer models like the 27-inch Odyssey G6 and Odyssey G8 are expected to make their appearance as well.
As the clock ticks down to the highly anticipated CES showcase, Samsung may unveil even more surprises in the lead-up to its presentation. Stay tuned for updates, as we’ll keep you informed with the latest announcements!
Updated, January 4, 2026:
This article has been refreshed to include the embedded video stream of the Samsung CES event.
Join us in exploring the future of technology as Samsung unveils its vision for tomorrow!