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<p><a data-i13n="cpos:1;pos:1" href="https://www.engadget.com/ai/openais-deep-research-tool-is-coming-to-free-accounts-123031773.html">OpenAI</a>, which <a data-i13n="cpos:2;pos:1" href="https://www.lesswrong.com/posts/CCQsQnCMWhJcCFY9x/openai-lost-usd5-billion-in-2024-and-its-losses-are">sustains</a> considerably higher expenses than its income, is implementing a novel strategy to curb its financial losses. The organization recently declared that ChatGPT Search will now be accessible to all users, including those on the free tier. "You can now search for a product, compare choices and purchase items in ChatGPT," OpenAI stated in a press release. Available categories currently encompass fashion, beauty, home goods, and electronics, with plans for further category expansions in the future. </p>
<p>The search outcomes you'll receive are "selected independently and are not advertisements," the company assures. The updates are rolling out in 4o and are accessible to ChatGPT Plus, Pro, Free, and even users who are logged out. In addition to shopping, OpenAI has incorporated search functionality in WhatsApp, allowing users to send a message to ChatGPT for real-time answers. The updates also feature enhanced citations, trending searches, and future memory integration. </p>
<span id="end-legacy-contents"></span><p>Relying on ChatGPT for trustworthy shopping advice may present some risks, as the application tends to create inaccurate information when confronted with unknown answers. It appears OpenAI is utilizing reviews from <a data-i13n="cpos:3;pos:1" href="https://www.wired.com/story/openai-adds-shopping-to-chatgpt/"><em>Wired</em></a> and other platforms to compile product details, likely through licensing agreements. It remains unclear how OpenAI intends to monetize the shopping feature since it presents organic results rather than paid advertisements, although affiliate revenue could be a possible source. </p>
<p>The company is clearly in need of funding. OpenAI reportedly generated $4 billion last year, with expenses amounting to $9 billion. The firm anticipates increasing its revenue thirtyfold to $125 billion by 2029, though specifics on its strategy remain undisclosed. Currently, OpenAI earns most of its income from paid subscriptions, with additional revenue derived from licensing its API. </p>This article originally appeared on Engadget at https://www.engadget.com/ai/openai-adds-shopping-features-to-chatgpt-search-133057362.html?src=rss