YouTube’s latest features aim to help creators make more money from shoppable videos | TechCrunch

YouTube Empowers Creators to Maximize Profits with Innovative Shopping Features

In a world where e-commerce is booming and video shopping is gaining momentum, YouTube is stepping up its game to help creators generate more revenue from their content. Following the recent launch of TikTok Shop in the US, YouTube is introducing new creator-focused features that will revolutionize the way products are marketed on its platform.

With the new features, creators will be able to add timestamps to their videos, allowing them to showcase tagged products at relevant points in the content. Whether it’s a gadget or a beauty product, the shopping button will appear, making it easier for viewers to make purchases directly from the video. In fact, YouTube’s tests showed that the implementation of timestamps doubled the number of clicks on tagged products.

But that’s not all. YouTube is also rolling out a tool that enables creators to bulk tag affiliate products across their entire video library. By simply accessing the Shopping tab in YouTube Studio, creators can see a list of videos with products mentioned in the description. They can then select the videos they want to tag, make any necessary adjustments, and save the changes. This means that creators can monetize their back catalog of videos effortlessly, even those receiving high views over time.

In addition to these exciting updates, YouTube has teased upcoming insights and analytics specifically for affiliate products. Creators will soon have access to valuable sales metrics, orders, offer clicks, and impressions through the Analytics tab in YouTube Studio, making it easier than ever to track the success of their affiliate marketing efforts.

YouTube’s move to enhance its shopping capabilities comes at a time when TikTok is aggressively expanding its own e-commerce features in the US. However, YouTube’s longstanding presence and the robust creator community on its platform position it as a strong contender in the video shopping arena.

While some video shopping startups struggle to gain traction, others are soaring. TalkShopLive recently launched a new app that allows sellers to broadcast on its platform, Fanatics introduced a live commerce app, and Trendio, a video shopping app for beauty items, made waves with its launch. Even tech giant Apple has embraced the live shopping trend by connecting online shoppers with live Apple sales reps.

YouTube’s commitment to facilitating seamless shopping experiences for creators and viewers alike signals a promising future for video commerce. By maximizing the potential of shoppable videos, the platform is empowering creators to monetize their content and maximize their profits in an increasingly digital world.

So, if you’re a creator looking to boost your revenue and captivate your audience, it’s time to embrace the power of YouTube’s innovative shopping features. Get ready to revolutionize the way you sell and connect with your viewers, as YouTube leads the charge into the exciting world of video shopping.

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