Brita acquires Larq, a smart water bottle startup

“Brita Makes a Splash with Acquisition of Smart Water Bottle Company, Larq”

In a surprising turn of events, filtration giant Brita has acquired the innovative smart water bottle company, Larq. This acquisition marks the beginning of an exciting new chapter for both companies, as they join forces to revolutionize the way we think about clean, healthy hydration.

Larq, known for its cutting-edge line of smart water bottles that use UV light to eliminate bacteria, has quickly gained a reputation for its innovation and commitment to health. With Brita’s vast reach in the international market and expertise in retail, the partnership promises to bring Larq’s products to a wider audience than ever before.

CEO Justin Wang notes that the acquisition provides a unique opportunity for Brita to expand its presence in North America, as well as to embrace a more digital-focused approach. As both companies prioritize innovation, the future looks bright for their collaboration.

Despite the acquisition, Larq will maintain its current product portfolio while exploring new ways to integrate its technology with Brita’s expertise in water filtration. This includes a continued focus on app connectivity and hydration tracking, ensuring that customers receive the most advanced and personalized experience possible.

As the water bottle industry continues to evolve, the partnership between Brita and Larq promises to set a new standard for clean, sustainable hydration. Stay tuned for the exciting developments to come from this dynamic collaboration.

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