Kaltura’s Bold Move: The Acquisition of eSelf.ai and the Future of Conversational Avatars
In a strategic leap towards redefining digital interactions, Kaltura, a prominent AI video platform based in New York, has announced its acquisition of Israeli startup eSelf.ai for approximately $27 million. eSelf.ai, known for its cutting-edge conversational avatars—realistic AI-generated personas capable of engaging in nuanced discussions—will soon become an integral part of Kaltura’s extensive suite of video solutions.
Elevating the Avatar Experience
Founded in 2023 by Alan Bekker and Eylon Shoshan, eSelf.ai stands out with its robust technology in areas like speech-to-video generation and low-latency speech recognition. Their arsenal also includes a platform that utilizes screen understanding, enabling avatars to respond in real time to user interactions. Following this acquisition, both Bekker and Shoshan will join Kaltura to ensure a seamless integration of their innovative technology, while the entire eSelf team will also transition to the larger organization.
According to Kaltura’s CEO, Ron Yekutiel, this acquisition was not merely opportunistic but a carefully considered decision. “We explored various companies but found eSelf to be exceptional for synchronous conversation—beyond mere video lip-syncing. Their robust speech technology, combined with our company culture and goals, made them the ideal partner,” he shared with TechCrunch.
Transforming the Video Landscape
For the past twenty years, businesses have primarily used video for basic streaming and management of content. However, the advent of AI technologies is radically transforming this paradigm. With eSelf’s capabilities, Kaltura plans to usher in an era of hyper-personalized, context-aware video experiences, where every viewer receives a customized engagement tailored to their immediate needs.
Kaltura is evolving beyond a traditional video platform and is positioning itself as a pioneer in delivering both customer and employee experiences through video-based interactions. Unlike other companies that focus solely on creating a digital face, Kaltura’s approach combines avatar technology with intelligent automation to drive measurable business outcomes.
The Road Ahead
The company envisions launching adaptable, embeddable virtual agents for a variety of applications ranging from sales and customer support to training and education. Target sectors will include a diverse array of industries such as technology, healthcare, financial services, and e-commerce.
As part of its growth strategy, Kaltura’s recent acquisition of eSelf.ai marks its fourth in just a few years, adding to its portfolio alongside previous acquisitions, including cloud TV solution Tvinci and video chat platform Newrow. With approximately $180 million in revenue and an upward trajectory since its public offering in 2021, Kaltura is showing no signs of slowing down.
In a world where dynamic digital communication is paramount, Kaltura’s acquisition of eSelf.ai not only enhances its existing offerings but also sets the stage for a future where conversational avatars become mainstream in professional and personal interactions, enriching the way businesses connect with their audiences.