X Appoints Its Third Safety Head in Under Two Years

A Fresh Face at the Helm of Safety

Ever heard the news? It’s almost a year since the last person said “I’m out!” and now, X has finally spilled the beans. They introduced Kylie McRoberts as the brand-new Head of Safety. And guess what? Yale Cohen is jumping on board too, as Head of Brand Safety and Advertiser Solutions. Sounds like a dynamic duo, doesn’t it?

The Herculean Task Ahead

Leading the safety brigade at X isn’t for the faint-hearted, especially when your mission is to convince advertisers that your platform isn’t a playground for hate speech or terrorist content. It’s like walking a tightrope without a net! Earlier this year, X had a lightbulb moment – they decided to boost their safety squad by adding 100 new members, especially after they had previously trimmed down the team. Talk about a full circle, huh?

Under Musk’s Watchful Eye

The spotlight’s been hot on the Head of Safety seat ever since Elon Musk took the reins of the company once known as Twitter. It’s been a bit of a revolving door with Kylie McRoberts being the third person to take a shot at the title in less than two years. Remember when Yoel Roth left amid the chaos of Twitter Blue? Yep, then came Ella Irwin, who didn’t stick around long after Musk raised his eyebrows at how things were being run. Drama, drama, drama!

So, who is Kylie McRoberts? That’s the million-dollar question. Details are as scarce as hens’ teeth, given her X account is under wraps and her LinkedIn has gone MIA. But, word on the street is, she’s been a quiet force behind the scenes, pioneering efforts to make moderation practices more transparent and bumping up security measures. Plus, she’s been instrumental in setting up X’s new Safety Center of Excellence in Austin. Not too shabby, right?

It’s a new chapter for X’s safety initiatives, and all eyes are on this fresh team to see how they’ll navigate these choppy waters. Will they manage to win back the trust of advertisers and users alike? Only time will tell, but it sure is going to be an interesting ride.

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